Marketing Coordinator; Brokerage Assistant- Contract/Full-time
Aug. 2022 - Dec. 2022
JLL | Jacksonville, FL
Marketing Coordinator - Full-time
Sept. 2020 - April 2022
McAfee Media | Gainesville, FL
Developed and coordinated all campaigns, advertisements, and social media plans across 6 social media platforms and the company website. Conducted research from surveys and focus groups for market trends and customer insights. Prepared reports on collected data and executed plans. Directly communicated and managed objectives, deadlines, and deliverables to a team of 6.
Key Accomplishments:
PR/Events Planner - Volunteer
Jan. 2020 - Aug. 2021
HerCampus UFL | Gainesville, FL
Sales Associate - Part-time
June 2019 - Aug. 2019
The Pink Zebra | Melbourne, FL
Consultant and Ambassador - Contract
July 2022 - Sept. 2022
Poshmark | Remote
Brand Ambassador - Contract
March 2020 - Present
thredUP |Remote
Key Accomplishment:
EDUCATION
University of Florida | Bachelor of Advertising and Certificate in International Communications
SOFTWARES
Monday | Semrush | ActiveCampaign | Mailchimp | Eloqua | Google Ads | Facebook Ads | Slack | Microsoft 365 | Sprout Social | ClickUp |Adobe Illustrator| Adobe Photoshop | Adobe InDesign| Adobe Acrobat | Weebly
SKILLS
SEO | Campaign Management | Brand Development | Social Media Management | Market Research
Aug. 2022 - Dec. 2022
JLL | Jacksonville, FL
- Provide general administrative support to a brokerage team of 5. Responsibilities include; opening IT tickets, ordering new mobile devices, ordering office supplies, mail distribution and other miscellaneous requests.
- Create and design market client and marketing related material, ie. market surveys, flyers, and presentations in accordance with company branding using Adobe Illustrator, Photoshop, InDesign, and Microsoft Powerpoint.
Marketing Coordinator - Full-time
Sept. 2020 - April 2022
McAfee Media | Gainesville, FL
Developed and coordinated all campaigns, advertisements, and social media plans across 6 social media platforms and the company website. Conducted research from surveys and focus groups for market trends and customer insights. Prepared reports on collected data and executed plans. Directly communicated and managed objectives, deadlines, and deliverables to a team of 6.
Key Accomplishments:
- Tripled the following across all social media platforms within a year and increased engagement rate by 10%.
- Managing content creation, the company got voted #1 in Technical Analysis Education by Blockchain Influencer Awards.
- Using checkout abandonment tactics with a limited budget, ads resulted in a conversion rate above 5%.
PR/Events Planner - Volunteer
Jan. 2020 - Aug. 2021
HerCampus UFL | Gainesville, FL
- Curated and shared content for the Instagram and Facebook page to increase engagement and article impressions created by the UFL chapter for the HerCampus website.
- Collaborated with the Public Relations team to plan and execute events on campus in order to increase brand awareness.
- Established relationships and connections with other students and brands that specialized in women’s care.
Sales Associate - Part-time
June 2019 - Aug. 2019
The Pink Zebra | Melbourne, FL
- Assisted customers through the buying experience.
- Tracked and organized sales by developing an entirely new system for inventory for customer consignors.
- Designed an orderly floor space with designated sections and visually appealing fashion displays.
- Promoted sales opportunities in-store and online by running ads through Google Ads and Instagram/Facebook.
Consultant and Ambassador - Contract
July 2022 - Sept. 2022
Poshmark | Remote
- Curated and shared pre-approved Poshmark video content through my personal Instagram and Facebook account through themed initiatives on sustainability, fashion, and trends. The view count ranged from 1.3k-1.7k with around 10% engagement, including likes, comments, and saves.
- Voiced opinions, perspectives, and ideas to the Poshmark team and peer ambassadors about secondhand culture, personal style, and Poshmark’s app/website UI and features.
Brand Ambassador - Contract
March 2020 - Present
thredUP |Remote
- Developed and produced content for my personal Instagram account that embodies the brand’s identity and message.
- Effectively communicated the services, benefits, and importance of secondhand shopping to the online community.
Key Accomplishment:
- One of my pictures was featured on the NASDAQ billboard in Times Square in celebration of Secondhand Day.
EDUCATION
University of Florida | Bachelor of Advertising and Certificate in International Communications
- GPA: 3.28/4.0
- Member, Ad Society; Member, UF Thrift Club; Member, College Fashionista Community
SOFTWARES
Monday | Semrush | ActiveCampaign | Mailchimp | Eloqua | Google Ads | Facebook Ads | Slack | Microsoft 365 | Sprout Social | ClickUp |Adobe Illustrator| Adobe Photoshop | Adobe InDesign| Adobe Acrobat | Weebly
SKILLS
SEO | Campaign Management | Brand Development | Social Media Management | Market Research